This is the big gun of hair care retail—the jumbo 700ml (23.67 Fl. Oz.) TRESemmé Keratin Smooth Shampoo from their Pro Collection. Infused with Marula Oil, this specific formula is a massive crowd-pleaser because of its “5 Benefits, 1 System” claim (offering up to 72 hours of frizz control, silky shine, easy detangling, soft feel, and taming flyaways).
In the cosmetics market, the 700ml pump bottle is a major household staple. Customers love it because it’s way more cost-effective over time than buying the smaller 400ml or 170ml sizes.






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